NEW YORK – The New York Times Co. will increase the Monday-Saturday newsstand cost of its flagship paper by 25 cents to $1.50, the publisher said Wednesday.

Times Chief Executive Janet Robinson said the price increase for The New York Times will take effect Aug. 18. The last increase came a year ago. The company recently announced a 4.5 percent increase in home delivery prices for the paper that takes effect this month, the second bump in a year. The increases helped overall circulation revenue rise 2.5 percent in the latest quarter.

The increase will not affect the Sunday edition of the Times, which sells for $4 at the newstand in the New York metropolitan area and $5 in other parts of the country.

The move comes a week after The Wall Street Journal said it would boost its newsstand price by 50 cents to $2 starting July 28 to reflect both new content and higher costs.

Newspaper publishers are battling sharp rises in newsprint costs and deep declines in advertising revenue.